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How Data Can Help Marketers Get Smart About Video Ads

This post originally appeared on MediaPost on September 25, 2013. By Mukund Ramachandran, general manager of brand advertising Video is hot. […] Continue Reading

DX4GM and Last Call for Webinar Registrations

Exciting news today: we’ve announced the global availability of DataXu for Guaranteed Media! Now, marketers get the benefit of real-time decisioning […] Continue Reading

It’s Not All About Size: Why Parameter Choice is Important when Learning from Big Data

By Beth Logan, Director of Optimization, DataXu I am often asked how many parameters DataXu’s system evaluates when bidding. This is […] Continue Reading

The Brave New World of Programmatic Marketing

At DataXu, it’s no secret that we’re bullish on the prospects of programmatic buying, and see the shifting landscape as […] Continue Reading

Programmatic Premium: What’s the Big Deal?

Being out and about over the past few weeks at trade shows and bars with industry friends, a recurring topic […] Continue Reading