DataXu Loves Ad Agencies!

At DataXu, we are lucky enough to work with some of the coolest, most well-respected ad agencies in the world. Aside from being loads of fun, these partnerships [...]Continue Reading

Why You Need More Cowbell

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in [...]Continue Reading

From Geocentric to Mobilecentric

Six hundred years ago, common philosophy (and the King) favored a geocentric view of the universe with Earth stationed at the center. This view of the world remained [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading

The other meaning of “ROI”

Every advertiser seeks better “ROI” (return on investment).  Since we launched the first version of our platform -- less than a year ago! – it’s been gratifying [...]Continue Reading

Welcome to the DataXu Blog

Hi, and welcome to the DataXu blog. On this blog, the DataXu team and I will share our take on online advertising and its future. Big things are happening. Specifically, [...]Continue Reading