Drive awareness, build a brand
Launching a new product or service requires more than just the building blocks of the offer itself. It requires the awareness and engagement of those consumers who [...]Continue Reading
Cross-Device Targeting: A Key Business Differentiator
Multi-device usage in Asia-Pacific continues to grow. Today’s typical consumer uses an average of three to four devices and several browsers on a daily basis. [...]Continue Reading
Tuning In: Live TV Advertising Through DataXu’s Platform
DataXu’s OneView technology is helping advertisers make the most of advanced TV methodologies by enabling precise audience targeting, and real time buying and [...]Continue Reading
Guest Blog: PubMatic Talks “Mobile Moments” and Cross-Channel Marketing
The following guest blog post was contributed by PubMatic.The world is generating a near-infinite supply of mobile ad impressions. U.K. consumers alone are [...]Continue Reading
DataXu announces partnership with Singaporean adtech firm AsiaMX
We’re excited to announce our partnership with Singaporean adtech firm AsiaMX this week. AsiaMX is launching Asia’s first programmatic TV advertising sell-side [...]Continue Reading
Unleashing the Power of OneView
Cross-device is top of mind for all advertisers and will become an even hotter topic in 2016. We’ve already seen incredible momentum with our OneView technology and [...]Continue Reading
Why Cookie-less Consumers Are A Good Thing
Originally posted on Business Insider, June 8, 2013By Adam Markey, Senior Product ManagerNew technology, consumer sentiment, and industry changes are all [...]Continue Reading
ID or Not to ID: Mobile Tracking Demystified
Everyone is talking about mobile IDs but often in discussions, many people are not really sure what they are referring to and why mobile IDs are so much more complicated [...]Continue Reading
DataXu Offers an Option for Privacy-Conscious Advertisers to Run Effective Campaigns
Customers and partners have been approaching us with questions and concerns regarding recent proposed legislation around Do Not Track (DNT) and the DAA Self-Regulatory [...]Continue Reading
