Mobile Programmatic Explained

Last year marked a watershed moment for mobile programmatic. In the UK the total proportion of programmatic display ad spending on mobile platforms surpassed desktop’s [...]Continue Reading

What Is Programmatic Marketing?

Has anyone come up with a decent answer to this one? I like Digiday’s stab at defining programmatic advertising: “The use of software to purchase digital advertising, [...]Continue Reading

eTail West

Today's New Retail: Shifting from Channel-Obsessed to Customer-Obsessed. eTail is the one and only event solely dedicated to multi-channel and digital media professionals. [...]Continue Reading