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DataXu’s Lara Mehanna Talks Mobile at IAB Advertising Technology Marketplace

At the IAB Advertising Technology Marketplace forum on June 21, DataXu’s GM of Mobile, Lara Mehanna gave the audience an […] Continue Reading

ID or Not to ID: Mobile Tracking Demystified

Everyone is talking about mobile IDs but often in discussions, many people are not really sure what they are referring to and […] Continue Reading

Need display? Would you like Google or… Google?

Google’s recent announcement that it will acquire Admeld no doubt has executive teams and boards in a flurry of analysis […] Continue Reading

OpenRTB Consortium Launches Mobile Committee

Today, the OpenRTB Consortium announced the launch of OpenRTB Mobile – a functional committee of the successful OpenRTB consortium – […] Continue Reading

From Geocentric to Mobilecentric

Six hundred years ago, common philosophy (and the King) favored a geocentric view of the universe with Earth stationed at […] Continue Reading