Marketing: The New R&D

By Julie Ginches, VP of Marketing. Originally published on eConsultancy - May 21, 2012 In 2007, Google’s Chief Economist Hal Varian coined the phrase “marketing [...]Continue Reading

Mike Baker in 140 Characters

Per our recent blog post, DataXu CEO Mike Baker was a busy man this week. He was in L.A. Monday for an OMMA AdNets panel in the afternoon and Dapper panel in the [...]Continue Reading

If 6 Turned Out to Be 9

It’s no secret that Google has been shopping for a so-called Demand Side Platform (DSP) for some time.  With the AdMob acquisition signed off by the Feds, the [...]Continue Reading