DigiDay: OnMedia

The W Hotel, Union Square | December 9th, 2010This is the digital media moguls caucus on the business of buying, planning, and advertising across digital [...]Continue Reading

Expanding Real Time Bidding

It is remarkable to think back on the last 12 months and reflect upon the growth of real time bidding (RTB) and the rise of demand side platforms (DSP).   When [...]Continue Reading

The other meaning of “ROI”

Every advertiser seeks better “ROI” (return on investment).  Since we launched the first version of our platform -- less than a year ago! – it’s been gratifying [...]Continue Reading