Why You Need More Cowbell

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading

Expanding Real Time Bidding

It is remarkable to think back on the last 12 months and reflect upon the growth of real time bidding (RTB) and the rise of demand side platforms (DSP).   When [...]Continue Reading

The other meaning of “ROI”

Every advertiser seeks better “ROI” (return on investment).  Since we launched the first version of our platform -- less than a year ago! – it’s been gratifying [...]Continue Reading