Marketing: The New R&D

By Julie Ginches, VP of Marketing. Originally published on eConsultancy - May 21, 2012 In 2007, Google’s Chief Economist Hal Varian coined the phrase “marketing [...]Continue Reading

Why You Need More Cowbell

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading