Drive awareness, build a brand

Launching a new product or service requires more than just the building blocks of the offer itself. It requires the awareness and engagement of those consumers who [...]Continue Reading

Why You Need More Cowbell

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading

DigiDay: OnMedia

The W Hotel, Union Square | December 9th, 2010This is the digital media moguls caucus on the business of buying, planning, and advertising across digital [...]Continue Reading

Expanding Real Time Bidding

It is remarkable to think back on the last 12 months and reflect upon the growth of real time bidding (RTB) and the rise of demand side platforms (DSP).   When [...]Continue Reading