Drive awareness, build a brand

Launching a new product or service requires more than just the building blocks of the offer itself. It requires the awareness and engagement of those consumers who [...]Continue Reading

Digiday Brand Summit

The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?Join the DataXu team at the Digiday Brand Summit [...]Continue Reading

Why You Need More Cowbell

I believe it was the late, great Bruce Dickinson (Christopher Walken) who advised a cowbell-playing Gene Frenkle (Will Ferrell) to “explore the space” in [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading