Reinventing the CMO

Originally published on ClickZ – August 6, 2012 The marketer's rise into the C-suite has been an uphill climb. Over the past decade or two, the role of "Chief [...]Continue Reading

Marketing: The New R&D

By Julie Ginches, VP of Marketing. Originally published on eConsultancy - May 21, 2012 In 2007, Google’s Chief Economist Hal Varian coined the phrase “marketing [...]Continue Reading

Response, Reexamined

In a Harvard Business Review blog post on October 20th, Ray Wang discusses the innovator’s desire to apply “disruptive consumer technologies to enterprise class [...]Continue Reading