dataxu recap: #AWNewYork

This week, dataxu was part of one of the most exciting events in the advertising space: Advertising Week – New York! Every year, Advertising Week has a dominating [...]Continue Reading

Connected TV advertising 101

The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay-TV service and at least one streaming video [...]Continue Reading

Addressable TV advertising 101

The TV experience as we know it has changed. In fact, emerging technology has created new opportunities for marketing professionals to connect with engaged TV audiences [...]Continue Reading