2019 Outlook: Connected TV

2018 In review The high adoption rate for over-the-top (OTT) streaming made 2018 a monumental year for Connected TV (CTV). In fact, in a recent report, Nielsen [...]Continue Reading

dataxu recap: #AWNewYork

This week, dataxu was part of one of the most exciting events in the advertising space: Advertising Week – New York! Every year, Advertising Week has a dominating [...]Continue Reading

Connected TV advertising 101

The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay-TV service and at least one streaming video [...]Continue Reading