DataXu Summit 2016 Logo with Neural Network Chart

The 2nd DataXu Summit was held October 26-27, 2016.

Join us in 2017 as we host the DataXu Summit in the following cities:



Data. Cross-device. Premium Media. Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that programmatic is everywhere.

Amid an ever-changing business and technology landscape, marketers are turning to new sources of data to inform their strategy and impact the bottom line. However, data can both empower a marketing organization, or lead to analysis paralysis, if not used properly. With data science, marketers can transform data into meaningful business results.

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? How can you build an ecosystem of trusted partners? Are your marketing dollars driving measurable results? We invite you to join your peers from around the world for the second annual DataXu Summit as we take on these topics and more, and look to the future of the science of marketing.



Featured Speakers














Speakers


Aleks Leyzerovskaya, Data Analyst, Pandora

Aleks Leyzerovskaya
Data Analyst
Pandora

   

Amy Slayter, Director, Digital Marketing, Oracle

Amy Slayter
Director, Digital Marketing
Oracle


Andrew Casale Headshot

Andrew Casale
President & CEO
Index Exchange

   

Andrew Woods Headshot

Andrew Woods
Legal Counsel
Twitter


Ben Rose, Director of Analytics, Pandora

Ben Rose
Director of Analytics
Pandora


Bill Duggan, Group Executive Vice President, ANA

Bill Duggan
Group Executive Vice President
ANA

   

Brian Jones
Head of Global Performance Advertising & Biddable Media
DWA

   

Charley Ciresi VP, Client Services, Catapult

Charley Ciresi
VP, Client Services
Catapult Marketing


Chris Boucher Headshot

Chris Boucher
SVP Advertising Technology
Advantage Media Solutions


Craig Whitmer
Vice President, Programmatic
Placed


Gabe Greenberg, CEO/Co-Founder, GABBCON

Gabe Greenberg
CEO/Co-Founder
GABBCON

   

Jamie West, Sky

Jamie West
Deputy Managing Director
Sky Media


Joan FitzGerald
VP, Product Management & Business Development
TiVo


John Deighton, Baker Foundation professor of business administration, Harvard Business School

John Deighton
Baker Foundation Professor of Business Administration
Harvard Business School

   

J. Jurgen Van Staden Headshot

J. Jurgen Van Staden
Vice President for Policy & Technology,
NAI


Justin Murugaya, Head of Digital, Content Marketing Group, Astro

Justin Murugaya
Head of Digital, Content Marketing Group
Astro

   

Kristina - Cody

Kristina Kaganer
Director, Media & Data Strategy
Beamly, a Coty Company

   

Lars Hemming, Chief Commercial Officer, VICE Media; Chief Executive Officer, VIRTUE Worldwide

Lars Hemming
Chief Commercial Officer, VICE Media
Chief Executive Officer, VIRTUE Worldwide

   

Laurie Evans, Media Group Head – Audio/Video, The Richards Group

Laurie Evans
Media Group Head – Audio/Video
The Richards Group


Noah Levine Headshot

Noah Levine
SVP, Revenue Operations
Fox Networks Group

   

Patrick Keane Headshot

Patrick Keane
President
Sharethrough

   

Dr. Paul J. Bailo
Global Head of Digital Strategy & Innovation
Infosys


Ryan LaMirand
VP, Global Partner Development – Audience Solutions Division
Acxiom

   

Seth Ulinski headshot

Seth Ulinski 
Senior Analyst
Technology Business Research

   

Scott Rosenberg, VP Advertising & Audience Development, Roku

Scott Rosenberg
VP, Advertising & Audience Development
Roku

   

Adam Markey Headshot

Adam Markey
Senior Director, TV  Solutions
DataXu

   

Andy Dale, Senior Counsel and Data Protection Officer, DataXu

Andy Dale
Senior Counsel & Data Protection Officer
DataXu

   

Dr Bill Simmons DataXu

Dr. Bill Simmons
Co-Founder, CTO and EVP of Product Development
DataXu

   

Brian Atwood - DataXu

Brian Atwood
SVP NAM Sales
DataXu

   

Ed Montes Headshot

Ed Montes
Chief Revenue Officer
DataXu


Mike Baker - DataXu

Mike Baker
CEO & Co-Founder
DataXu

   

Co-founder & SVP, Analytics and Innovation , DataXu

Sandro Catanzaro 
Co-Founder & Chief Innovation Officer
DataXu

   

Tore Tellefsen, Vice President, TV Solutions

Tore Tellefsen
Vice President, TV Solutions
DataXu



Overview      Speakers       Agenda        Sponsors        Location       Register


Agenda


DataXu Summit October 26th Day 1 Overview
DataXu Summit October 27th Day 1 Overview

Wednesday – Oct. 26th


12:00pm

Registration Opens



1:00pm – 3:45pm – Studio 2 & 3

Advanced Self-Service Bootcamp 



1:00pm – 1:45pm

Campaign Management: Set-up & Optimization for Power-Users

Take a deep dive into campaign management with DataXu experts who will cover best practices for leveraging some of the unique tools that the DataXu UI has to offer including Optimization & Bulk Management features.

Manjula Kandasamy
Director, Platform Solutions
Bob Brazys
Solutions Architect, Technical Solutions

1:00pm – 3:45pm – Studio 4 & 5

Programmatic Trends Workshop



1:00pm – 1:45pm

Cross-Device: Understanding the Consumer Journey

The ability to accurately target and track consumers across devices is becoming increasingly critical for the modern marketer. This session will explore the complex consumer journey and offer solutions for how to best connect with these dynamic users.

Priti Ohri
Director, Global Programmatic Solutions
Alan Beiagi
Vice President, Product Management

2:00pm – 2:45pm

Cross-Device Campaigns: What is OneView and How to Succeed at Cross-Device

Join this workshop to learn how a cross-device strategy can benefit you and gain knowledge of the implementation, reporting, insights & interpretation of OneView, DataXu’s Cross-Device solution.

Amanda Kimball
Customer Success Manager, Platform Solutions
Stefan Lucyshyn
Sr. Solutions Architect, Technical Solutions

2:00pm – 2:45pm

Programmatic TV: The Evolution of TV Buying

Traditional TV buying is changing with the advent of Programmatic TV. Learn about this groundbreaking technology from DataXu experts and how it can expand your marketing mix to reach new audiences.

Tore Tellefsen
Vice President, TV Solutions
Adam Markey
Senior Director, TV Solutions
Chris LaHaise
Manager, TV Solutions

3:00pm – 3:45pm

Campaign Reporting: Understanding Reporting & Customizing it to Your Needs

Reporting is a vital component of campaign management. Join this session to learn about helpful tips and tricks for navigating DataXu reports and interpreting the data that matters most to you and developing key insights for success.

Nicole Chun
Customer Success Manager, Platform Solutions
Joe Procacci
Lead, Technical Account Management

3:00pm – 3:45pm

Quality: New Media Opportunities with Programmatic

Gone are the days of remnant, lower funnel inventory sources. Marketers today are able to access more engaging and premium inventory formats through programmatic. In this session we will explore the new media opportunities available in programmatic and what this means for 2017 and beyond.

Rory Edwards
Senior Director, Global Business Development

5:30pm – Assembly 1

Opening Reception


7:00pm – Various restaurants

Opening Night Dinners


9:00pm – Assembly 1

Opening Party

Join us as we kick off the 2016 DataXu Summit in style, featuring Celebrity Guest DJ Questlove and opener DJ Kyra Caruso.


Thursday – Oct. 27th


8:00am – Assembly 1 & 3

Registration & Breakfast


8:30am-5:00pm – Assembly 2

Xu Gallery

Visit the DataXu team and our 2016 Summit sponsors throughout the day in Assembly 2 to learn more about industry trends and DataXu solutions. Drop by between sessions!


9:00am-9:30am – Great Room

Opening Keynote: Welcome To The DataXu Summit

Mike Baker
President & CEO
DataXu

9:30am-10:15am – Great Room

Expanding Brand Influence Through Premium Programmatic Experiences

Transcend the stereotypical boundaries of programmatic and engage with audiences in new ways in high-quality environments, thanks to data science.

Andrew Casale
President & CEO
Index Exchange
Dr. Bill Simmons
Co-Founder & CTO
DataXu
Patrick Keane
President
Sharethrough
Ed Montes 
(moderator)
CRO
DataXu

10:15am-10:40am

Coffee/Networking Break


10:40am-11:25am – Great Room

The Data-Driven TV Revolution

New access and availability of data are actively transforming the world of premium video, enabling unprecedented methods of targeting and measurement in today’s cross-device world.

Jamie West
Deputy Managing Director
Sky Media
Noah Levine
SVP, Advertising Data and Technology Solutions
Fox Networks Group
Scott Rosenberg
VP, Advertising & Audience
Development
Roku
Mike Baker
(Moderator)
President & CEO
DataXu

11:25am-12:10pm – Great Room

The Marriage of TV, Mobile, Digital & Attribution: Connecting Audiences Everywhere

Marketers today have more options than ever before when it comes to using data and channels to message consumers. Learn how cross-device can be leveraged to overcome traditional challenges and deliver audience-centric experiences and attribution at scale.

Ryan LaMirand
Vice President, Global
Partner Development –
Audience Solutions Division
Acxiom
Craig Whitmer
Vice President, Programmatic
Placed
Joan FitzGerald
Vice President
Product Management and
Business Development

TiVo
Adam Markey
(Moderator)
Sr. Director of TV Solutions
DataXu

11:25am-12:10pm – Studio 5

Decoding Data Privacy & Control in a Global Programmatic Ecosystem

How can we as marketers engage in data-driven marketing while keeping customers’ and internet users’ privacy top of mind? Learn how to use vast amounts of data to deliver a message that is relevant to each individual consumer while still respecting global data regulations.

Amy Slayter
Director, Digital Marketing 
Oracle
Andrew Woods
Legal Counsel
Twitter
Chris Boucher
SVP Advertising Technology
Advantage Media Solutions
J. Jurgen Van Staden
Vice President for Policy & Technology
NAI
Andy Dale
(Moderator)
Senior Counsel & Data Protection Officer
DataXu

12:10pm-1:10pm

Lunch


1:10pm-1:55pm – Great Room

Today’s Customer Journey: Analytics & Attribution

An analytical approach to mapping, forecasting and applying attribution to the customer journey today and in the future.

Ben Rose
Director of Analytics
Pandora
Aleks Leyzerovskaya
Data Analyst
Pandora

1:55pm-2:40pm – Great Room

Multi-Channel Attribution: Using Design Of Experiments For Planning & Measurement

Advertisers today face increasing pressure to prove the impact of marketing investments. Learn how to overcome the challenge associated with a shifting landscape, including the emergence of opaque ecosystems, by exploring innovative forms of measurement.

Charley Ciresi
VP, Client Services
Catapult Marketing
John Deighton
Baker Foundation Professor of Business Administration
Harvard Business School
Sandro Catanzaro
(Moderator)
Co-founder & SVP, Analytics and Innovation
DataXu

2:40pm-3:05pm – Assembly 2

Coffee/Networking Break


3:05pm-3:30pm – Great Room

Transparency vs Performance: Cutting Through the Rhetoric

In light of recent transparency conversations, advertiser/agency relationships have been brought to the forefront. How can advertisers, agencies and ad tech companies realign to win in an ever-changing landscape?

Seth Ulinski
Senior Analyst
Technology Business Research
Ed Montes
(Moderator)
CRO
DataXu

3:30pm-4:15pm – Great Room

Finding the Win-Win-Win for All: New Ways of Working Together in a Programmatic World

In our ever-changing landscape, agility and flexibility are mission-critical for advertising success. Discover a variety of new ways to implement programmatic marketing within your organization to win.

Brian Jones
Head of Global Performance
Advertising & Biddable Media

DWA
Kristina Kaganer
Director, Media & Data Strategy
Beamly, a Coty Company
Dr. Paul J. Bailo
Global Head of Digital
Strategy & Innovation

Infosys
Brian Atwood
(Moderator)
SVP, North American Sales
DataXu

3:30pm-4:15pm – Studio 5

Buyers are from Mars, Sellers are from Venus: Buy & Sell-side Perspectives on Advanced TV

In order for advanced TV to succeed, changes need to be made. Hear from both sides of the industry and discover where the roadblocks lie as the lines between digital and traditional TV continue to blur.  

Gabe Greenberg
CEO/Co-Founder
GABBCON
Justin Murugaya
Head of Digital, Content Marketing Group
Astro
Laurie Evans
Media Group Head – Audio/Video
The Richards Group
Tore Tellefsen
(Moderator)
Vice President, TV Solutions
DataXu

4:15pm-4:45pm – Great Room

Closing Keynote: Cracking The Millennial Code

Lars Hemming
Chief Commercial Officer
VICE Media
Chief Executive Officer
VIRTUE Worldwide

4:45pm-5:00pm – Great Room

Closing Address & Thank You

Brian Atwood
SVP, North American Sales
DataXu

5:00pm-6:00pm – Assembly 1

Closing Reception

Join us for closing drinks to wrap up two fantastic days.


Overview      Speakers       Agenda        Sponsors        Location       Register



Sponsors


acxiom logo
doubleverify logo
index exchange logo
oracle data cloud logo
placed logo

For information on how to become a sponsor of the DataXu 2016 Summit, please email us at summit@dataxu.com.


Location & Venue


The W New York

541 Lexington Avenue, New York, NY 10022 USA
Tel: +1 (212) 755-1200






Overview      Speakers       Agenda        Sponsors        Location       Register


Summit Registration Is Now Closed

Please connect with your DataXu rep or email us at Summit@dataxu.com if you’d like to attend.

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