Tuesday, September 19, 2017
San Francisco


#dataxusummitSF

2017 dataxu Summit | San Francisco

Powered by data. Inspired by you.



Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before.

Amid an ever-changing business and technology landscape, marketers are turning to new sources of data to inform their strategy and impact the bottom line. However, data can both empower a marketing organization, or lead to analysis paralysis, if not used properly. With data science, marketers can transform data into meaningful business results.

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers from the West Coast for the third annual dataxu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.

Watch the short two minute video below to catch highlights from the 2016 dataxu Customer Summit.

Venue




Networking Event

111 Minna

111 Minna St
San Francisco, CA 94105
Tel: +1 (415) 974-1719

Get Directions


Hotel room block



dataxu has secured a discounted room block for conference attendees for the night of Monday September 18th (the night before the event). The Summit will run from 8am-6pm on Tuesday, September 19th.

The W San Francisco is 0.2 miles away from the 111 Minna Gallery venue where the Summit will be taking place.

Room Block Rate: $349 per night + taxes

If you will be traveling to the Summit and wish to take advantage of the room block’s discounted rate, please use the link below.


Modern Hotel Room in San Francisco

The W San Francisco

181 3rd St
San Francisco, CA
94103

Get Directions


Agenda


Tuesday, September 19, 2017  |  8am – 6pm

We’re hard at work finalizing a jam-packed agenda for you featuring brands and agencies from all across the West Coast. Check back for additional speaker updates!

8:00 – 9:00 AM
2nd Street Gallery

Registration & Breakfast

9:00 9:30 AM
Zappa Room

Opening Keynote: Welcome to the dataxu summit

Ed Montes
CRO
dataxu

9:30 10:15 AM
Zappa Room

Data activation is your key to unlocking better advertising

Your client’s data is your most valuable asset. Discover what you can accomplish by activating 1st-party data and amplifying its reach even further via 3rd-party data. Together, we’ll discuss how agencies are using data paired with technology on behalf of their clients to create even more relevant and personalized conversations with key audiences.

Brad Friedman
CEO
FanServ

Brad Marsh
Director of Strategy & DMP
Team One Advertising

Matt Mendez
Regional Director, Automotive
Oracle

Whitney Dickinson
Director, Digital Marketing
Lionsgate

Aaron Kechley
SVP of Product Management, Marketing & Technical Solutions
dataxu

10:15 10:45 AM
2nd Street Gallery

Coffee & Networking Break

10:45 11:30 AM
Zappa Room

A match made in heaven: advanced tv & advertising

In this session, we’ll share a real customer success story of how the data-driven capabilities of Connected TV effectively engage customers through innovative targeting methods. Traditional TV ain’t got nothing on OTT!

Susan Noonan
Executive Director of Media and Analytics
Butler, Shine, Stern & Partners

Tore Tellefsen
VP of TV Solutions
dataxu

11:30 12:10 PM
2nd Street Gallery

Workshop: Cross-device strategies that succeed

Cross-device technology is more important than ever. In this workshop, collaborate with peers to discuss specific scenarios for cross-device technology, and how it can be used to produce results for advertisers with unique goals.

Brennan Beyer
Vice President, West
dataxu

12:10 1:10 PM
2nd Street Gallery

Lunch

1:10 1:50 PM
Zappa Room

Physical location marketing: putting butts in seats and cheeks on sheets

As a QSR, retail or hospitality brand, the challenge of driving foot traffic and hotel stays differs greatly from attempting to build general brand awareness over time, as a different brand might wish to do. Listen as George Haynes, former Head of Digital Media Marketing at Caesar’s Entertainment, discusses the unique challenges that physical location marketers face in 2017–and how paid media can be used to overcome them.

George Haynes
Marketer at Large

Brennan Beyer
Vice President, West
dataxu

1:50 2:20 PM
Zappa Room

Doubling down on safety & quality for your brand

With fraudulent inventory and non-brand-safe placements on the rise, quality is more important than ever. Learn how to take advantage of all the benefits of programmatic while minimizing fraud, maximizing viewability, and ensuring brand safety at all times.

Larisa Johnson
Channel Director Brand
Lyft

Sam Jones
Account Executive
dataxu

2:20 2:50 PM
2nd Street Gallery

Afternoon coffee & networking break

2:50 3:30 PM
Zappa Room

Why self-serve platform access is the next big thing

The industry may be changing rapidly, but one thing is for sure: agencies will always have a valuable place within the advertising ecosystem. In this compelling session, learn how some of the world’s most successful independent agencies are using programmatic platforms to deliver even better results on behalf of their clients.

Zac Goodman
Director of Digital Strategy
DSA Media

Robert Alexander
Director of Ad Operations
H Code Media

Jason Kahn
Programmatic Marketing Manager
87AM

Ed Montes
CRO
dataxu

3:30 4:00 PM
Zappa Room

Unpacking programmatic partnership models: better together.

Building an effective marketing strategy is a joint effort between advertisers and their agencies. Marketing requires creativity, strategic expertise, measured risk-taking and, most importantly, trust. Learn how brand and agency partnerships can be enhanced even further through the addition of ad tech software.

Bob Ray
Global CEO
DWA Media

Mike Baker
CEO
dataxu

4:00  6:00 PM
2nd Street Gallery

Open Bar Cocktail Hour & Networking


Speakers




Bob Ray

Global CEO, DWA

dwa

Brad Friedman Headshot

Brad Friedman

CEO, FanServ

fanserv

brad marsh headshot

Brad Marsh

Associate Director, DMP, Team One

team one

George Haynes Headshot

George Haynes

Marketer At Large: Client, Agency, & Start Ups



Jason Kahn

Programmatic Marketing Manager, 87AM

87am logo


Larisa Johnson

Channel Director, Brand, Lyft


Matt Mendez Headshot

Matt Mendez

Regional Director, Automotive, Oracle Data Cloud

oracle data cloud logo

Robert Alexander Headshot

Robert Alexander

Director of Ad Operations, H Code Media

h code media logo


Susan Noonan

Executive Director of Media & Analytics, BSSP

bssp

Whitney Dickinson headshot

Whitney Dickinson

Director, Digital Marketing, Lionsgate

lionsgate logo


Zac Goodman

Director, Digital Strategy, DSA Media

dsa media network logo


Aaron Kechley

Aaron Kechley

SVP of Product Management & Marketing & Technical Solutions

DataXu

Brennan Beyer Headshot

Brennan Beyer

VP of Sales

DataXu

Ed Montes Headshot

Ed Montes

CRO

DataXu

Mike Baker Headshot

Mike Baker

CEO

DataXu

Tore Tellefsen, Vice President, TV Solutions

Tore Tellefsen

VP of TV Solutions

DataXu

Registration for this event is now closed. If you have any questions, please reach out to your dataxu rep.




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