Tuesday, October 3, 2017
New York


#dataxusummitNYC

2017 dataxu Summit | NYC

Powered by data. Inspired by you.



Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers and their agencies need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before.

Amid an ever-changing business and technology landscape, marketers are turning to new sources of data to inform their strategy and impact the bottom line. However, data can both empower a marketing organization, or lead to analysis paralysis, if not used properly. With data science, marketers can transform data into meaningful business results. 

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers from the East Coast for the third annual dataxu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.

Watch the short two minute video below to catch highlights from the 2016 dataxu Customer Summit.

Venue




Midtown Loft and Terrace NYC

Midtown Loft & Terrace

267 5th Ave
New York, NY 10016
Tel: +1 (888) 435 4979

Get Directions


Hotel room block



dataxu has secured a discounted room block for conference attendees for the night of Monday October 2nd (the night before the event). The Summit will run from 8am-6pm on Tuesday, October 3rd.

The room block is now closed. 


Queen Bed in NYC Hotel

Archer Hotel New York

45 West 38th Street
New York, NY
10018

Get Directions


Agenda


Tuesday, October 3, 2017  |  8:30am – 6pm

We’re hard at work preparing a jam-packed agenda for you featuring brands and agencies from all across the East Coast. Check back soon for more agenda details!

8:30 – 9:30 AM
Loft

Registration & breakfast

9:30  10:00 AM
Loft

Welcome keynote

Ed Montes
CRO
dataxu

10:00 10:40 AM
Loft

Panel | Data activation is your key to unlocking better advertising

Your data is the most valuable asset you own. Discover what you can accomplish by activating your 1st-party data and amplifying its reach even further via 3rd-party data. Together, we’ll discuss how agencies and brands are using data paired with technology on behalf of their clients to create even more relevant and personalized conversations with key audiences.

Skylar Kim
VP, Digital Activation-Entertainment
Horizon Media

Kim Riedell
SVP
Advantage Media Solutions

Chris Douglas
Independent Programmatic Consultant
AARP

Aaron Kechley
SVP of Product Management, Marketing & Technical Solutions
dataxu

10:40 – 11:10 AM
Loft

Coffee & networking break

11:10  12:00 PM
Loft

Workshop | Cross-device strategies that succeed

Cross-device technology is more important than ever. In this workshop, collaborate with peers to discuss specific scenarios for cross-device technology, and how it can be used to produce results.

Dr. Bill Simmons
Co-Founder, CTO & EVP of Product Development
dataxu

12:00 1:00 PM
Loft

Lunch

1:00 1:30 PM
Loft

Spotlight | A perfect match: Advertising & Advanced TV

Join us as we discuss how A+E Networks is using the data-driven capabilities of Advanced TV to engage viewers alike through innovative targeting methods. Traditional TV ain’t got nothing on OTT!

Ian Meades
Programmatic Manager
A+E Networks

Stacie Danzis
Director, Digital Ad Sales
A+E Networks

Tore Tellefsen
Vice President of TV Solutions
dataxu

1:30 2:10 PM
Loft

Panel | Why self-serve programmatic platform access is the next big thing

The industry may be changing rapidly, but one thing is for sure: agencies will always have a valuable place within the advertising ecosystem. In this compelling session, learn how some of the world’s most successful agencies are using programmatic platforms to deliver even better results on behalf of their clients.

Andrew Perry
AVP of Channel Marketing
Mediate.ly

Tara Santoro
Head of Programmatic Marketing
Southern New Hampshire University

Kerri-Ann McGinty
SVP of Digital Media
87AM

Peter Kosmala
VP of Platform Solutions
dataxu

2:10  2:30 PM
Loft

Coffee & networking break

2:30 3:00 PM
Loft

Spotlight | Unpacking programmatic partnership models:
Better together

Building an effective marketing strategy is a joint effort between advertisers and their agencies. Marketing requires creativity, strategic expertise, measured risk-taking and, most importantly, trust. Hear from the Archer
Group’s Ryan Hurley and M&T Bank’s Keller Hoak on what makes a strong programmatic partnership.

Ryan Hurley
Director of Media & Analytics
The Archer Group

Keller L. Hoak
Vice President, Digital Marketing – Paid Media
M&T Bank

Bruce Journey
Chief Customer Officer and Co-Founder
dataxu

3:00  3:30 PM
Loft

Panel | New programmatic formats: Digital Out-Of-Home

The death of print may be making headlines across the nation, but Digital Out- Of-Home (DOOH) is very much alive and ready to thrive. From DOOH’s high visibility to its cost effectiveness, here’s why you should take another look at this increasingly popular format.

Wade Rifkin
SVP/Programmatic
Clear Channel Outdoor

Mark McEachran
VP of Product for Emerging Formats
Rubicon Project

Craig Weinberg
SVP, Paid Media
Edelman

Hallie Davis
Business Development Manager
dataxu

Stacy Hanstad
Account Executive
dataxu

3:30  4:00 PM

Spotlight | Reinventing account-based marketing with programmatic

The advancements of programmatic marketing benefit a wide array of industries, but B2B marketers are especially well-positioned to apply programmatic targeting abilities and robust analytics to an account-based marketing strategy. Join dataxu’s CEO Mike Baker; Adam Benaroya, Manager of Media Strategy at Hewlett Packard Enterprise; and Manny Hernandez, VP/Group Director, Programmatic, DigitasLBi as they discuss how HPE and its agency Digitas are successfully driving digital transformation through programmatic technology.

Adam Benaroya
Manager of Media Strategy
Hewlett Packard Enterprise

Manny Hernandez
VP/Group Director, Programmatic
DigitasLBi New York

Mike Baker
Co-founder, President and CEO
dataxu

4:00 6:00 PM
Rooftop Terrace

Networking and cocktail hour

Join us for two hours of open bar and networking with speakers, attendees and dataxu team members.


Speakers



Adam Benaroya Headshot

Adam Benaroya

Manager, Media Strategy, Hewlett Packard Enterprise

Hewlett Packard Enterprise Logo

Andrew Perry Headshot

Andrew Perry

AVP, Marketing Channel Management, Mediately

mediately logo

Chris Douglas headshot

Chris Douglas

Independent Programmatic Consultant, Consultant for AARP


Craig Weinberg Headshot

Craig Weinberg

SVP, Paid Media, Edelman Digital

edelman digital logo

Keller L Hoak Headshot

Keller L Hoak

VP, Digital Marketing – Paid Media, M&T Bank

logo m&t bank

Kerri-ann McGint headshot

Kerri-ann McGinty

SVP of Digital Media, 87AM

87am logo

Kim Riedell Headshot

Kim Riedell

SVP, Advantage Media Solutions

advantage media logo

Manny Hernandez headshot

Manny Hernandez

VP/Group Dir, Programmatic, Digitas LBi

DigitasLBi logo

Mark McEachran Headshot

Mark McEachran

VP of Product for Emerging Formats, The Rubicon Project

rubicon project logo

Ryan Hurley headshot

Ryan Hurley

Director of Media & Analytics, The Archer Group

archer logo

Skylar Kim headshot

Skylar Kim

Vice President, Data Strategy, Digital Investment- Entertainment, Horizon Media

horizon media logo

Tara Santoro Headshot

Tara Santoro

Head of Programmatic Marketing, Southern New Hampshire University

snhu logo

Wade Rifkin Headshot

Wade Rifkin

SVP, Programmatic, Clear Channel Outdoor

clear channel outdoor logo


Aaron Kechley

Aaron Kechley

SVP of Product Management & Marketing & Technical Solutions

DataXu

Dr Bill Simmons Headshot

Dr. Bill Simmons

Co-Founder, CTO & EVP of Product Development

DataXu

Bruce Journey

Bruce Journey

Chief Customer Officer and Co-Founder

DataXu

Ed Montes Headshot

Ed Montes

CRO

DataXu

Hallie Davis headshot

Hallie Davis

Business Development Manager

DataXu

Mike Baker Headshot

Mike Baker

CEO

DataXu

Peter Kosmala Headshot

Peter Kosmala

VP of Platform Solutions

DataXu

Stacy Hanstad Headshot

Stacy Hanstad

Account Executive

DataXu

Tore Tellefsen, Vice President, TV Solutions

Tore Tellefsen

VP of TV Solutions

DataXu

Registration for this event is now closed. If you have any questions, please reach out to your dataxu rep.


#dataxusummitNYC



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