Tuesday, October 3, 2017
2017 dataxu Summit | NYC
Powered by data. Inspired by you.
Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers and their agencies need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before.
Amid an ever-changing business and technology landscape, marketers are turning to new sources of data to inform their strategy and impact the bottom line. However, data can both empower a marketing organization, or lead to analysis paralysis, if not used properly. With data science, marketers can transform data into meaningful business results.
How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers from the East Coast for the third annual dataxu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.
Watch the short two minute video below to catch highlights from the 2016 dataxu Customer Summit.
Hotel room block
dataxu has secured a discounted room block for conference attendees for the night of Monday October 2nd (the night before the event). The Summit will run from 8am-6pm on Tuesday, October 3rd.
The room block is now closed.
Archer Hotel New York
45 West 38th Street
New York, NY
Manager, Media Strategy, Hewlett Packard Enterprise
AVP, Marketing Channel Management, Mediately
Independent Programmatic Consultant, Consultant for AARP
SVP, Paid Media, Edelman Digital
Keller L Hoak
VP, Digital Marketing – Paid Media, M&T Bank
SVP of Digital Media, 87AM
SVP, Advantage Media Solutions
VP/Group Dir, Programmatic, Digitas LBi
VP of Product for Emerging Formats, The Rubicon Project
Director of Media & Analytics, The Archer Group
Vice President, Data Strategy, Digital Investment- Entertainment, Horizon Media
Head of Programmatic Marketing, Southern New Hampshire University
SVP, Programmatic, Clear Channel Outdoor
SVP of Product Management & Marketing & Technical Solutions
Dr. Bill Simmons
Co-Founder, CTO & EVP of Product Development
Chief Customer Officer and Co-Founder
Business Development Manager
VP of Platform Solutions
VP of TV Solutions
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