Tuesday, October 17, 2017


2017 dataxu Summit | Chicago

Powered by data. Inspired by you.

Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that data is power. When leveraged properly, data becomes the competitive advantage that will bring your company (and career) to greater heights than ever before.

Amid an ever-changing business and technology landscape, teams are turning to new sources of data to inform their strategy and impact the bottom line. However, data can both empower a marketing organization, or lead to analysis paralysis, if not used properly. With data science, marketers and their agencies can transform data into meaningful business results.

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers for the third annual dataxu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.

Watch the short two minute video below to catch highlights from the 2016 dataxu Customer Summit.


People networking at cocktail hour in Chicago

Morgan’s on Fulton

952 W Fulton Market
Chicago, IL 60607
Tel: +1 (312) 3743686

Get Directions

Hotel room block

dataxu has secured a discounted room block for conference attendees for the night of Monday October 16th (the night before the event). The Summit will run from 8am-6pm on Tuesday, October 17th.

The Ace Hotel Chicago is conveniently attached to the Morgan’s On Fulton venue where the Summit will be taking place.

Room Block Rate: $279 per night + taxes

If you will be traveling to the Summit and wish to take advantage of the room block’s discounted rate, please book via the link below.

Ace Hotel Chicago

311 North Morgan Street
Chicago, IL

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Tuesday, October 17, 2017

We’re hard at work preparing a jam-packed agenda for you featuring brands and agencies from all across the Midwest. Check back soon for more agenda details!

8:30 – 9:30 AM

Registration & Breakfast

9:30  10:00 AM

WELCOME KEYNOTE | Ed Montes, CRO, dataxu

10:00  10:30 AM

PANEL | The Power of Data Activation 

Your data is your most valuable asset. Discover what you can accomplish by activating 1st-party data and amplifying its reach even further via 3rd-party data. Together, we’ll discuss how agencies and brands are using data paired with technology to create even more relevant and personalized conversations with key audiences.

Christy Kazlo
Director of Marketing Technology
Conagra Brands

Leah Key
Director of Omnichannel Media
The Mars Agency

Michael Moore, CPA
Operations Controller

Aaron Kechley
SVP of Product Management, Marketing & Technical Solutions

10:30 10:45 AM

Coffee & Networking Break

10:45 11:15 AM

SPOTLIGHT | Use cases: How The Richards Group is Embracing Programmatic TV 

In Part 1 of 2 of our Chicago Summit TV talks, join Tore Tellefsen and Laurie Evans as they discuss how The Richards Group is experimenting with programmatic TV in 2017, and which TV advancements they’re eyeing for 2018 and beyond.

Laurie Evans
Media Group Head – Audio/Video
The Richards Group

Tore Tellefsen
VP of TV Solutions

11:15 12:15 PM

WORKSHOP | Cross-device strategies that succeed 

Cross-device technology is more important than ever. In this workshop, collaborate with peers to discuss specific scenarios for cross-device technology, and how it can be used to produce results.

Dr. Bill Simmons
Co-Founder, CTO & EVP of Product Development

12:15  1:15 PM

Lunch & Networking

1:20 1:50 PM

SPOTLIGHT | A perfect match: Advertising & Advanced TV

In Part 2 of our Chicago Summit TV talks, Tore will be joined by Christie Hoelting to discuss how Hulu is using the data-driven capabilities of Advanced TV to engage viewers through innovative targeting methods. Traditional TV ain’t got nothing on OTT!

Christie Hoelting
Group Director, Midwest Advertising Sales

Tore Tellefsen
VP of TV Solutions

1:50 2:20 PM

FIRESIDE CHAT | Unpacking Programmatic Partnership Models:  Better together

Building an effective marketing strategy is a joint effort between advertisers and their agencies. Marketing requires creativity, strategic expertise, measured risk-taking and, most importantly, trust. In this session, hear from Michael Santee, Group Media Director at Cramer-Krasselt, on what makes a strong programmatic partnership.

Michael Santee
Group Media Director

Mike Sclabassi
Regional Vice President – Central

2:30  2:55 PM

Coffee & Networking Break

3:00 3:30 PM

FIRESIDE CHAT | Bringing programmatic in-house: Why self-serve platform access is the next big thing

The industry may be changing rapidly, but one thing is for sure: agencies will always have a valuable place within the advertising ecosystem. In this compelling session, learn how one of the industry’s most successful independent agencies is using programmatic platforms to deliver even better results on behalf of its clients.

Eric Schaefer
Southwest Media Group

Peter Kosmala
VP of Platform Solutions

3:30 4:00 PM

FIRESIDE CHAT | Digital transformation in the programmatic age

The customer journey is a complex concept—and made even more so by the multitude of channels, messages, and opportunities to reach consumers provided by programmatic technology. Join dataxu’s Mike Baker and Steve Haffer of American Signature Inc, as they discuss the drivers powering the digital transformation of the retail business in 2017 and beyond.

Steve Haffer
Chief Information Office/EVP eCommerce, Marketing and Lab store
American Signature Inc.

Mike Baker
Co-founder, President and CEO

4:00 6:00 PM

Open Bar Networking & Cocktail Hour


Christie Hoelting headshot

Christie Hoelting

Group Director, Midwest Advertising Sales, Hulu

hulu logo

Christy Kazlo headshot Director of Marketing Technology Conagra Brands

Christy Kazlo

Director of Marketing Technology, Conagra Brands

Conagra Brands logo

Eric Schaefer Headshot

Eric Schaefer

President, Southwest Media Group

southwest media group logo


Laurie Evans

Brand Media, The Richards Group

the richards group logo

Leah Key Headshot

Leah Key

Director, OmniChannel Media, The Mars Agency

the mars agency logo

Michael Moore headshot

Michael Moore, CPA

Operations Controller, AUTOFLYTE


Michael Santee Headshot

Michael Santee

Programmatic Media Director, Cramer-Krasselt

Cramer-Krasselt logo

Steve Haffer headshot

Steve Haffer

Chief Information Office/EVP eCommerce, Marketing and Lab store, American Signature Inc.

American Signature Inc. logo

Aaron Kechley

Aaron Kechley

SVP of Product Management & Marketing & Technical Solutions


Ed Montes Headshot

Ed Montes



Mike Baker Headshot

Mike Baker



Mike Sclabassi Headshot

Mike Sclabassi

VP of Sales


Rory Edwards Headshot

Rory Edwards

VP of Business Development


Tore Tellefsen, Vice President, TV Solutions

Tore Tellefsen

VP of TV Solutions


Registration for this event is now closed. If you have any questions, please reach out to your dataxu rep.



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