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Schneider Electric, a global corporation specializing in energy management and automation, wanted to invest in digital advertising in a more holistic manner, and better utilise data to find and target their niche B2B audiences in the digital world. In close partnership with dataxu®, they were able to do all of this and more during their journey towards a fully programmatic, more data-driven global advertising operation.

Global expansion

After a test period with a few vendors, Schneider Electric chose dataxu as their approved vendor after seeing positive test campaign results. A Master Services Agreement (MSA) for EMEA was signed and dataxu implemented a customised campaign set up to suit Schneider Electric’s business needs. From test campaigns in Sweden and Germany, Schneider Electric expanded their digital advertising through dataxu’s TouchPoint™ platform to the full EMEA region.

In 2016, dataxu began to manage North American advertising activity for Schneider Electric. Accumulated data and learnings from both the EMEA campaigns and the US test campaigns was used to inform and accelerate the optimization of campaigns in one of Schneider’s largest markets.

New programmatic opportunities

dataxu’s data solution capabilities allowed the client to begin to build custom audience segments, allowing Schneider to create highly customized campaigns for their individual business units. Both dataxu and Schneider Electric also brought in their own negotiated deals to focus more on quality environments and relevant publishers.

In H2 of 2016, Schneider Electric launched campaigns in several new markets, including France, Switzerland, Spain and Russia, and also intends to test more new tactics such as native advertising, to continue searching for the optimal programmatic mix for their business. Read Schneider Electric’s full programmatic journey below.