2015 research cites “total advertising solution” with the strongest current offering
June 3, 2015 — Boston, MASS. — DataXu, a leading provider of programmatic marketing software, today announced that it has received the highest score in the current offering category, including the highest scores in buying, data and analytics offerings criteria in The Forrester Wave™: Demand Side Platforms (DSPs) Q2 2015 from Forrester Research Inc.
Out of the nine companies evaluated, DataXu also received the highest score possible for market presence and corporate strategy. Forrester screened 22 vendors and included nine of them in this 53 criteria evaluation.
Forrester states, “DataXu boasts the strongest current offering.” The report later states: “By trying to solve marketer challenges that go beyond digital media buying, DataXu has set itself apart as a more complete solution for marketers.”
“Proving return on marketing investments is a marketer’s top challenge. CMOs are under incredible pressure to deliver measurable ROI, and they and their agencies are tasked with finding the best partners to deliver marketing ROI while also delivering scale,” said Mike Baker, DataXu co-founder and CEO. “We believe this recognition by Forrester Research validates our vision of making marketing better using data science and the work that has gone into delivering a best-of-breed platform. Our Active Analytics ™ technology works with data and facilitates better investment decisions across the marketing spectrum from consumer level decisions, to the entirety of the media plan and to market level investments beyond advertising.”
In the report, Forrester notes the growing importance of programmatic software in the marketing industry: “Programmatic has gone from buzzword to the standard for digital media buying… Ignoring this new standard will put marketers at a disadvantage as all media buying becomes more complex, multichannel, and flexible.”
According to the report, DataXu has “the most unique tool for helping marketers plan offline and online investments at the most granular level,” and DataXu also offers the industry’s only 97% Fraud Free Guarantee, which protects DataXu clients from fraudulent media spend.
Download a complimentary copy of the full DSP Wave document here.