DX Brand: The Confidence to Go Digital
You are at a crossroads. As a brand marketer, you can feel the ground shifting under you as consumers move away from “true and trusted” branding channels like print and TV and spend more and more time online. You want to reach this growing class of Digital natives, but you’re skeptical that online can deliver
Introducing DX Brand, the first product to enable brands to move confidently into digital. With DX Brand, advertisers can tell great stories in the right context, with evidence driven results – and all of this at value and scale. For some great data, be sure to download the white paper “Marketing In The Digital Age.”
Welcome to Digital. Welcome to DX Brand.
Making a Big Impression
Current methods for measuring brand lift online are not up to the job. Post campaign surveys allow you to measure success, but their delayed results means they can’t be optimized while the campaign is live. Run time surveys are available but compare named sites, so are limited to site specific direct buys. And manually optimizing for the best performing sites is a formula that just can’t scale.
DX Brand is the breakthrough that brand marketers have been waiting for. It’s the first to offer
- A rich media experience with broad reach across the open internet for huge scale;
- Precise measurement of exact objectives (like awareness, favorability, and purchase intent) expressed on an incremental basis; and
- Run time metrics that allow spend to be optimized while the campaign is still live.
And because campaigns are based on your specific goals, optimizing on brand sentiment shift is included in the media price so brands get the best value for their Digital brand building efforts.
Warning: Science in Progress
DX Brand starts by randomly selecting a pristine control group and exposing those consumers to public service ads only. To measure the effectiveness of your campaign, the platform continually compares the sentiment of the control group to the sentiment of the consumers exposed to your ads using in-ad surveys.
With DX Brand, advertisers can confidently shift budget to Digital to:
- Maximize return on ad spend by leveraging real-time, programmatic impression level buying across online, video, and mobile channels;
- Discover new audiences receptive to brand message, and drive positive sentiment shifts through the science of real-time optimization;
- Automatically deliver the right message, in the right context – above the fold with frequency minimums – at scale;
- Effectively reach key audiences across a broad array of brand safe exchange-traded media, and select premium media from top comScore 250 sites;
- Map and match offline brick and mortar sales to our sophisticated decisioning, analytics, and reporting via detailed post-campaign reporting.
Evidence-Driven Advertising
DX Brand harnesses the power of our award winning demand side platform to evaluate each available impression based on precisely how much incremental lift it is likely to generate. That science – paired with the power of great story telling – is the kind of innovation that changes the dynamics of brand marketing. With DX Brand, the time for branding on digital has arrived.
A major break-through
“The ability to run digital campaigns on trusted media placements and prove real incremental lift is a major break-through for our clients.” — John Gray, SVP of Interactive Media,Team Detroit
Contact DataXu Today
Move confidently into digital and tell your brand’s story — at a value and scale now possible with DX Brand. Contact us now for additional information or an in-person demo.
