BOSTON, Mass. – November 3, 2016 – DataXu, a leading provider of programmatic marketing and analytics software, today announced that it has received the Gold ABBI award within the Global DSP of the Year category at GABBCON, the Global Audience-Based Buying conference.
In 2016, with a deliberate and strategic focus on bolstering its omnichannel offering, DataXu formed a new TV solutions team led by Tore Tellefsen; released new features including Connected TV, Pre-Bid Video Viewability and Omnichannel Campaign Workflow available for global clients through the DataXu Platform; and received a $10 million investment from global TV powerhouse Sky Media in January.
“In such a competitive space, marketers look to neutral third-party sources for industry education and validation. We’re thrilled to have been selected as the Global DSP of the Year by GABBCON, which undertook a thorough evaluation of the leaders in the global market,” said Sandro Catanzaro, DataXu co-founder and Chief Innovation Officer. “The technology powering our programmatic marketing platform has been built based on our unique Experimental Marketing™ approach, and we’re honored to be recognized for its strength.”
GABBCON’s inaugural Audience-Based Buying Innovation (ABBI) awards were presenting in Los Angeles on November 3rd and celebrate today’s best and most innovative players in audience-based buying. GABBCON’s approach to the ABBI awards was unique. While the entry process was comparable to other industry awards (companies could submit an award or entry or be nominated by peers), the award organizers leveraged the advertising and media buying audience to select the final winners. GABBCON sent surveys to over 8,000 advertisers, agency staff, publishers and adtech providers asking them to judge the entrants.
“What better way to judge winners then to leverage our audience to judge audience-based innovation awards,” said Gabe Greenberg, GABBCON CEO & co-founder. “And these wins are far more meaningful when you take into account that thousands voted and selected the winners.”