Growth of 21,337% Propels Programmatic Marketing Pioneer to #5 Overall
Boston, Mass. – August 20, 2013 – Inc. magazine has ranked DataXu, a provider of programmatic marketing solutions for brands and agencies, as the #1 fastest growing private company in the advertising and marketing industry and #5 overall on the 2013 Inc. 500, an annual list of the fastest growing private companies in the United States. Three year sales growth of 21,337 percent places DataXu in the exclusive company of past top 10 recipients including Intuit, Microsoft, Oracle, Vizio, Zappos and Zipcar.
“Our goal is to make cross-channel marketing simple, smart and effective to empower companies to leverage big data and analytics to rapidly drive ROI,” said Mike Baker, CEO and co-founder of DataXu. “We owe our success to the innovative brands and agencies who have chosen our integrated software solution to more effectively engage customers in an increasingly digital world. We are honored to share this recognition with our customers, partners and employees around the globe.”
The DataXu Platform utilizes a data-driven, scientific approach to achieve true customer-centric marketing. In use today by more than 700 global brands and agencies, the platform helps to measure and understand consumer behavior, and delivers a more personalized experience across channels at each stage of the buying journey for maximum return on marketing investment.
“For 32 years, Inc. has welcomed the fastest-growing private companies in America into a very exclusive club,” said Inc. magazine Editor Eric Schurenberg. “Make no mistake: the club is more exclusive this year than ever in its history. [The companies on the list have achieved] results most businesses could only dream of in the economy of the past three years.”
The complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000/list/2013 and you can see DataXu’s listing at www.inc.com/profile/dataxu.