Improved user experience makes it easier to deploy in-house trading desks
Boston, Mass. – March 27, 2014 – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the release of a new software console that makes it easy for advertisers and agencies to create their own in-house trading desks. These improvements make self-serve programmatic marketing campaigns easier to execute, without requiring a trade-off that compromises the power of DataXu’s industry leading optimization.
The new user interface also includes dozens of time-saving enhancements. One breakthrough feature is the Campaign Dashboard, where users can manage important daily tasks related to their individual campaigns. It also features near real-time performance data and in-flight editing, which enables users to analyze their campaign performance, quickly spot outliers, and make adjustments to continuously improve campaign results.
“A big hesitation with adopting programmatic is its perceived complexity,” said Juli Johnson, associate media director and trading desk head, BSSP. “Programmatic can be a challenge if it’s not simple to navigate, but DataXu makes campaign management seamless and the new user interface just extends its commitment to creating a positive user experience that leads to better campaign results.”
“At any given moment, our team is managing hundreds of different campaigns, so how we use our time is critical. With this new console, DataXu has made a huge leap forward for programmatic ease of use,” said Joel Nierman, VP, media and digital strategy, Liquidus. “We’re natively programmatic and have experience using most of the industry’s leading platforms. DataXu’s new approach could be a game-changer by giving teams more time to concentrate on high-value work, such as analytics.”
“Programmatic marketing’s transformative power can’t be completely realized until the user experience becomes as mature as the underlying technology,” says Aaron Kechley, senior vice president of product at DataXu. “This new user interface is the first from a series of investments we’re making this year to make programmatic easier to execute, understand and adopt.”
DataXu’s new user interface is now available for self-serve brands and agencies. For more information, visit https://www.dataxu.com.