Boston, MA and Miami, FL – December 4, 2014: DataXu, a leading provider of programmatic marketing software, and Eikon Digital, a digital media and technology company, today announced a partnership in Latin America exclusive of Brazil. Through this partnership Eikon will leverage their regional roots and service expertise to offer DataXu’s cloud-based marketing software across Latin America. DataXu chose Eikon Digital in order to better navigate the complexity of the region and to better understand the unique client needs in this fast growing emerging market.
Eikon Digital is at the forefront of innovation and marketing technologies. With offices in Latin America and a team of established industry experts, Eikon Digital is well positioned to service its clients that include all the major media agency holdings and several Fortune 500 and regional brands.
“We are extremely proud of this partnership with DataXu. We are strong believers in bringing the best available technologies to the region,” said Julian Jaramillo, Founder of Eikon Digital. “Now we will be able to offer the leading programmatic marketing platform to our markets, in order to increase efficiencies and performance for our clients. By combining the DataXu Marketing Cloud with our best in class operations team, we will be able to deliver both self-service and managed service solutions to businesses across the region.”
Working with leading brands and agencies worldwide, DataXu’s Marketing Cloud offers marketers the best way to identify, understand and engage their prospects and customers wherever they are. A global company, DataXu covers 50 countries, in 30 languages and more than 40 currencies and operates locally in Latin America with two offices.
“In 2014, Programmatic spend in Latin America saw a 67% increase over 2013,” said DataXu Chief Customer Officer and co-founder Bruce Journey. “It’s an incredibly important market, and is only poised to grow more over the next three years, which is why we’ve partnered with Eikon to solidify DataXu as a leader in the region.”
For more information on working with DataXu and Eikon Digital, visit www.eikondigital.com.