New program aimed at helping agencies win new business
Boston, MASS. – April 9, 2018 – dataxu®, a leading software provider for marketing professionals, today announced the launch of a new program for its self-service Platform customers. The Partner Acceleration Program helps agencies who are transforming their businesses through the development of new programmatic marketing practices, providing the tools, knowledge, and education to succeed. It’s the latest in a string of recent advancements dataxu has invested in for its self-service users, primarily comprised of agencies. The program focuses on helping agencies win new business, grow existing revenue, build competitive differentiation, and attract and retain talent.
The Partner Acceleration Program will offer new and existing dataxu self-service customers access to a variety of services including listings for media management services, employee development programs, strategic pitch services, and custom research.
“Our agency customers—especially those who have remained independent—generally have limited time and resources to invest in strategic business services. As a complement to our marketing software, the Partner Acceleration Program is aimed at empowering them to succeed well beyond the programmatic level,” said Peter Kosmala, Vice President of Platform Solutions at dataxu.
The program comes at a time when many demand side platforms have started to charge for access to services, including those that support software usage. dataxu has decidedly taken a different direction and this program will provide customers with an added level of empowerment going beyond dataxu’s already all-inclusive software certification program, on-demand learning center, and dedicated customer success team.
“Agencies today provide tremendous value to marketers,” said Aaron Kechley, President of Platform & EVP of Product Management and Marketing at dataxu. “Through our Partner Acceleration Program, we are ensuring that they have the support needed to deliver those indispensable services on a daily basis.”