Partnership Delivers a Single Source for the Collection and Distribution of Real-Time Behavioral Digital Data to Marketers
Boston – August 1, 2013 – DataXu, a provider of programmatic marketing solutions for brands and agencies, today announced that it has become a certified IBM Digital Data Exchange (DDX) partner. IBM DDX, part of the company’s Digital Analytics suite, is a tag management system and data syndication API that automates the management and integration of IBM and third-party tags.
The partnership allows advertisers using IBM Digital Analytics and DDX tag management to integrate their customer data with DataXu and deliver ads to customers across display, social, mobile and video channels without needing to retag their website and with minimal support from IT.
Digital marketers today face many integration challenges for delivering and sharing first party data to marketing partners in a secure environment. The IBM DDX and DataXu partnership removes those barriers through DataXu’s support of IBM’s tag management solution, providing the following capabilities and benefits to DataXu and IBM customers:
- Deploy/manage DataXu tags – Enable/specify which tag should be executed on a given web page
- Improve site/tag performance – Improve data collection accuracy by deploying tags consistently across similar pages and from a single location
- Eliminate IT from tag deployment and management – Marketers retain end-to-end control over digital marketing programs
“Consumer behavior has changed drastically, challenging marketers attempting to reach them with relevant messages as they move from device to device and channel to channel throughout the buying journey,” said Adrian Tompsett, DataXu’s Vice President of Business Development. “DataXu’s integration with IBM DDX addresses these challenges by enabling advertisers to unlock the power of their first party data across their multi-channel marketing efforts in a seamless fashion.”
Through the partnership, both DataXu and IBM Digital Analytics customers can easily integrate profile-based, behavioral user segment data to improve digital marketing performance and profitability. Additionally, marketers can leverage the insights gained from the fluid integration of behavioral and advertising-based customer data to significantly improve the customer experience and the success of customer acquisition and retention efforts.
For more information about the DataXu and IBM partnership and the benefits for marketers and businesses, please contact firstname.lastname@example.org.