Webinar to Feature Harvard Professor Tom Davenport and Team One Group Media Director Scott Wensman
BOSTON – March 18, 2013 – In today’s digital world, top brands – and savvy marketers – are discovering the competitive advantage of using programmatic marketing to increase marketing results. Are you getting the most from big data analytics to better understand consumer behavior, deliver more relevant consumer experiences for deeper engagement, and map marketing investments to your specific goals?
Join DataXu for an interactive webinar featuring Tom Davenport, Visiting Professor at Harvard University and Distinguished Professor of Information & Management at Babson College and Scott Wensman, Group Media Director at Team One for an engaging discussion, where attendees will learn:
- The top industry drivers behind the adoption of programmatic marketing
- Key steps to get started with programmatic marketing technology solutions
- How a major auto brand is using consumer insights to fuel new strategies and drive results
Date: Thursday, March 28 at 11am PT/ 2pm ET
Register here: https://www1.gotomeeting.com/register/852420289