BOSTON, MA (August 17, 2010) –DataXu (dataxu.com), the leading real-time bidding platform for online display advertisers, today announced a partnership with global digital marketing agency iCrossing, a division of the Hearst Corporation, to help extend iCrossing’s growing display services into the burgeoning exchange traded media market.
Already leaders in the digital marketing space, this partnership will further develop iCrossing’s display offering, guiding clients’ media buying strategy with sophisticated decisioning and audience buying technology. DataXu’s platform provides iCrossing with real-time ad optimization, consolidated reporting and advanced consumer insights.
“We take a unique approach to display media, always focusing on the techniques that allow us to talk to ‘the individual expressing intent’ rather than ‘simply shouting at the crowd’ as so many display campaigns can resemble,” said Dax Hamman, Vice President Display Media, iCrossing. “We wanted a partner that shared that vision and that could provide the technical framework in which we can test the effectiveness of multiple data sources for our clients.”
Mirroring iCrossing’s search-advertising efficiencies, DataXu’s machine-learning technology creates advertiser-specific algorithms as well as simple pricing and targeting controls to guide display campaigns and improve ad performance.
“The convergence of search and display is all about data. We’re pleased to be working with an industry leader to define the next generation of data driven marketing,” said Mike Baker, President & CEO, DataXu.
DataXu, headquartered in Boston, Massachusetts, provides the leading real-time bidding platform for online display advertisers. This powerful technology improves digital campaign performance and delivers unique insights to advertisers. DataXu’s executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit dataxu.com or follow us on Twitter at @dataxu.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation’s largest diversified media companies. For more information, please visit www.icrossing.com.