Boston, MASS. – May 6, 2015 – DataXu, a leading provider of programmatic marketing software, today announced that Brian Atwood has joined the company as Senior Vice President, North American Sales. In this role, Brian manages DataXu’s North American sales staff. Reporting to Chief Revenue Officer Ed Montes, Brian is also responsible for the strategic growth and scale of DataXu’s brand and agency clients in North America.
“As DataXu continues to grow and expand globally, it is especially important for us to have a strong sales leader in North America,” said Mike Baker, CEO of DataXu. “Brian has a great track record, and we’re pleased to bring him on board with his more than 15 years of sales experience to lead our North American team. His varied roles selling on both the demand and supply sides of the programmatic equation will prove invaluable in his efforts here.”
Brian comes to DataXu after spending the last several years at iHeartMedia (formerly ClearChannel) where he was the head of Digital Sales for the iHeartRadio platform, and part of the leadership team that built their digital revenue organization from scratch. He has also held various roles at AOL, including VP of Product Sales, where he was tasked with monetizing AOL’s technology and data platforms such as mobile, video, MapQuest and homepage revenue. Prior to his stint at AOL, Brian held national sales roles at Omniture and Audience Science.
“In the evolving media landscape, DataXu stands out as a true leader with clearly differentiated technology,” said Atwood. “The company’s leadership position in addressing fraud and viewability issues, as well as its first-mover innovations in cross-device targeting and measurement have created an exciting foundation from which to grow the business, while remaining committed to delivering unparalleled service to our current partners.”
Brian has spoken at various industry conferences including IAB MIXX and the Digiday Publishing Summit, and was also a member of the committee which developed the IAB Digital Sales Certification, the industry’s first such curriculum for digital sales professionals. A graduate of Illinois State University, Brian resides in and is based out of Chicago.