Pixum came to dataxu® with the hypothesis that digital video advertising would significantly help to build its brand awareness. However, Pixum wanted to discover whether or not video was truly the right fit across all geographic regions.
dataxu made use of its proprietary ClearSight™ Market Pulse software to test the impact of video advertising on branded search and website traffic for pixum, as well as brand buzz, across multiple geographic regions. Data was also used to run predictive campaign models, which helped identify and target audiences for each of Pixum’s advertisements.
Pixum’s digital video ad campaign was tested across several regions. dataxu’s Market Pulse tool was able to determine the optimal level of investment for each region. This led to increased search results for pixum and increased ROI from digital video advertising.