Metapeople’s challenge

The German company metapeople wanted to encourage prospects and existing clients to order while also reducing its cost per new order.


The solution

dataxu’s® RTA technology, in conjunction with dataxu’s experienced German service-team, helped metapeople unearth insights into the impact of different campaign variables through extensive use of retargeting. This approach allowed metapeople to see how each creative performed in different regions and at different times.

The results

  • The TouchPoint™ platform from dataxu helped metapeople achieve a cost-per order (CPO) that was 16% less than the client’s desired maximum CPO.
  • TouchPoint™ was also able to increase new metapeople customers by 26%.