Are You Tapping The Value Of Data-Driven Digital Marketing?

Are marketers fully tapping the value of data-driven digital marketing to drive sales? New research indicates that most enterprise organizations are not. According to the DataXu-commissioned 2012 Digital Marketing 2.0 Study, enterprise organizations have embraced digital marketing, and consider it to be a valuable channel to provide customer insights and drive sales. In fact, the study indicates that 75% of enterprise decision makers believe that leveraging their digital marketing data will help their companies dramatically improve their business.