Know Your DSPs: Forrester Issues New Ranking On Services, Volume and Revenue


More and more agencies and marketers are turning to so-called demand-side platforms, or DSPs, for real-time audience buying. It’s a nascent market dominated by venture-funded startups, holding company technologies, and Google, which bought Intive Media in 2010 for $70 million. But Forrester Research is attempting to shed some light on this market with a new report released today.