DataXu Puts Your Ad Dollars to Work More Effectively with DX Brand

Boston based DataXu has just announced the release of a new product that will put brands themselves back in the drivers seat. DX Brand, which is built on the DX2 platform, takes an automated and scientific approach to optimizing budgets to invest in consumers most likely to be receptive to a brand’s message. Basically, continually putting your advertising dollars in front of the right consumers.