DataXu Launches Algorithm Marketplace, a Place to Buy Ad Campaign Models


CMS Wire

Digital marketers who need tools to manage campaigns, data and ad inventory now have the option to shop for a specific algorithm from a DataXu marketplace and use it as a template to run their own processes. Ad campaigns vary by target, demographic, location and many other variables, so the DataXu Algorithm Marketplace offers different types of automated strategies for a sort of plug and play mix of programs.