Data Revolution Remakes Marketing and Advertising

Programmatic media buying. Big-data analytics. Hardly a day goes by without a mention or article of these two trends. Why all the fuss? Significant advancements in real-time buying technologies and big-data management are coalescing into a single, well-integrated technology stack. It’s fair to say, in fact, that we’re at the dawn of a marketing revolution that will significantly transform the way advertising and strategic marketing decisions get made.