Big Data in Digital Marketing: The Greatest Asset You’re Not Using


By Martin Brown, Commercial Director, DataXu Europe We’re living in the digital era. The proof is all around us: mobile phones will outnumber human beings by the end of this year, and social networking has become so popular that if Facebook were a country it would be the third-largest in the world. The ubiquity of connected devices has changed consumer behavior, and their digital interactions are leaving contrails of valuable data that marketers can leverage to drive customer acquisition, reduce operating expenses, and make faster, better decisions