10 Hard-won Lessons From 2011 to Use In 2012

By Lara Mehanna, GM, Mobile, DataXu Raise your hand if you are done with 2012 predictions. Me, too. A lot of them are great, and they help guide strategy, but if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy. What you really want are tricks and ways to avoid the traps.