HPE & Digitas leverage dataxu’s OneView™ & OpenABM technology to fuel account engagements
To meaningfully increase relevant engagements with key prospects, HPE and Digitas needed to augment HPE’s account profiles to identify and reach the right individuals, across devices, within their prospective target companies.
Under HPE’s Global Senior Director Chris Drago, Adam Benaroya and Rene Asis, Global Media Tech and Digital Strategy leads, knew they had to help HPE find an efficient and scalable solution to its ABM challenge. In order to translate its marketing goals into measurable returns, the HPE team turned to dataxu’s OpenABM technology to address HPE’s account analysis, identification and targeting challenges.
HPE achieved an impressive average match rate of 88%, far higher than a typical 45-67% ABM match rate.
HPE reduced its average CPM by 2x, providing more reach for every dollar spent.
HPE increased campaign-driven form fills from target accounts by 96%.
HPE and Digitas were able to reach 89% of HPE’s target company accounts.
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