Challenge

To meaningfully increase relevant engagements with key prospects, HPE and Digitas needed to augment HPE’s account profiles to identify and reach the right individuals, across devices, within their prospective target companies.


Solution

Under HPE’s Global Senior Director Chris Drago, Adam Benaroya and Rene Asis, Global Media Tech and Digital Strategy leads, knew they had to help HPE find an efficient and scalable solution to its ABM challenge. In order to translate its marketing goals into measurable returns, the HPE team turned to dataxu’s OpenABM technology to address HPE’s account analysis, identification and targeting challenges.


Results


HPE achieved an impressive average match rate of 88%, far higher than a typical 45-67% ABM match rate.


2X

HPE reduced its average CPM by 2x, providing more reach for every dollar spent.


96%

HPE increased campaign-driven form fills from target accounts by 96%.


HPE and Digitas were able to reach 89% of HPE’s target company accounts.


Looking to see if dataxu is a match for you?

people in meeting

About dataxu

dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 12 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.