World Business Dialogue

The World Business Dialogue is the world’s largest international student-run business convention. Each year, the leaders of today and tomorrow come together in Cologne to discuss current innovations and trends regarding their impact on existing business models and their chances to generate new business models.

At this year’s event on 13th March, Jan Heumüller, DataXu’s VP Sales, Europe, will join a panel discussion on “How Programmatic Marketing is Transforming the Media Landscape.” While the transition to this brave new digital world is disruptive and confusing at times, one thing is clear: having actionable data is key. The session will cover how companies can successfully build their brands with programmatic marketing by leveraging the power of real-time data and analytics.