The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges and opportunities that underpin the programmatic market.
Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However despite the huge opportunity that programmatic promises, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2017, Australia & New Zealand’s only dedicated programmatic advertising conference.
Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.