OMMA Data-Driven Marketing (DDM)

OMMA DDM explores how big data truly changes everything about how marketers relate to consumers, how companies conceive and bring products to market, how audiences and messaging are segmented with unprecedented precision, and how the traditional ad agency itself must serve clients in new ways.

Lara Mehanna, General Manager of Mobile, spoke on the panel “Grill The Vendors: What Value Is Being Added In The New Data Supply Chain?”