Webinar: Is 2017 the year of OTT?

The television landscape has been full of ups and downs over the last few years. Cord cutters are on the rise and viewership numbers are migrating across devices. But a consistent bright spot remains in Connected TV. OTT TV viewership is exploding, with more than a 50% increase year-over-year. As audiences continue to expand their viewing horizons across content platforms and devices, marketers can capitalize on these trends in a variety of ways.

Join DataXu’s Senior Director of TV Solutions, Adam Markey and guest speaker Forrester Principal Analyst, Jim Nail on Thursday, June 15, 2017 at 1:00 PM – 2:00 PM EDT for a new webinar as they discuss:

  • Growth and projections for current and anticipated OTT TV viewing habit
  • Why digital data and analytics are more important than ever when reaching your audiences on OTT
  • How marketers are evolving strategies and shifting budgets to take advantage of this opportunity

Register now.