The television landscape has been full of ups and downs over the last few years. Cord cutters are on the rise and viewership numbers are migrating across devices. But a consistent bright spot remains in Connected TV. OTT TV viewership is exploding, with more than a 50% increase year-over-year. As audiences continue to expand their viewing horizons across content platforms and devices, marketers can capitalize on these trends in a variety of ways.
Join DataXu’s Senior Director of TV Solutions, Adam Markey and guest speaker Forrester Principal Analyst, Jim Nail on Thursday, June 15, 2017 at 1:00 PM – 2:00 PM EDT for a new webinar as they discuss:
- Growth and projections for current and anticipated OTT TV viewing habit
- Why digital data and analytics are more important than ever when reaching your audiences on OTT
- How marketers are evolving strategies and shifting budgets to take advantage of this opportunity