Join DataXu CRO Ed Montes at Internet Week New York to find out the true costs of ad fraud.
More than $6 billion dollars will be lost to ad fraud this year, according to estimates. The problem is much discussed, but its real impact on the media and advertising businesses can be difficult to pin down. This panel will identify the concrete costs of the fake ad inventory, and what will happen if ad fraud isn’t stopped.
Tuesday, May 19 at 3pm ET
Ed Montes, Chief Revenue Officer, DataXu
Andrew Casale, President & CEO, Index Exchange
Moderator: Alex Kantrowitz, Ad-Tech Reproter, Advertising Age