The industry has been talking about big data for quite a while now, and no wonder, with data being collected from our phones, credit cards, televisions and computers to name just a few, the wealth of data out there is immense. But it seems now the biggest challenge facing marketers with big data is not grappling with the sheer volume, but analysing and acting on it. How can you transform raw data into action?
During this IAB UK Seminar, Insights Not Data, marketers will learn how to make the most of data to produce targeted and effective marketing campaigns. Join our session with Martin Brown, VP, Managing Director UK and Nordics at 3.45pm as he presents, “Marketing in the Age of the Customer: How Brands are Leveraging Customer Insights.”
To attend this seminar, book your place via the IAB UK website.