ICEEfest 2014

The ICEEfest, Interactive Central & Eastern Europe Festival, takes place on 12 & 13 June in Bucharest under the aegis of IAB Europe. The event will highlight trends, insights and best practices on Advertising & Digital Storytelling, Social Media Marketing, Mobile Marketing, Performance Marketing, eCommerce, Digital Publishing, and Programmatic Trading.

DataXu will be speaking on both days of the event so look out for Sacha Berlik, General Manager, Europe at DataXu on the programmatic panel session at 1pm on the 12th of June and then on the 13th Sacha will be presenting ‘Adapting to Digital Disruption: Understanding the new Customer Journey’ at 1pm.
More information on the event can be found here