The Gilbane Conference brings together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences.
On 12/4, join DataXU SVP Products Aaron Kechley for “The Future of Digital Advertising – What Publishers and Marketers Need to Know” at 9:40am. This session will bring you up-to-speed on the current digital advertising ecosystem and on “Demand Side Platforms” in particular.
Then, at 11:40 am, join DataXu co-founder and SVP, Analytics & Innovation Sandro Catanzaro for “You Need to do More with Data & Analytics – And Guess What, You Can” at 11:40am. This presentation focuses on a particular challenge digital marketers face, analytics.