DataXu is proud to sponsor GABBCON 2017. Two of DataXu’s most innovative customers will be presenting a CTV and ATV case study onstage at 11:00am: Natalie Hayes, Senior Manager of Advertising & Media at Columbia Sportswear Company; and Susan Noonan, Executive Director of Media and Analytics at BSSP,
The 2017 NY GABBCON Audience Based Buying Conference will explore the ideas and companies reshaping audio and video while exploring key topics and key trends including:
- What to expect from the 2017 upfronts
- Brand safety in an age of automation
- The power of AI and VR in audio and video storytelling
- Real and practical use cases and case studies
300 marketers and their agencies will gather in NY this year for the NY Audience Based Buying Conference on 2/22 as a prelude to the GABBCON/NAB Show Innovation Lab debut in Las Vegas on 4/24-4/25.