DataXu is a proud sponsor of GABBCON Los Angeles. Join us on Wednesday, November 2 at City Club LA for a full day on programmatic TV content.
If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying. If you are challenged to find scale, success and global solutions, know that you are not alone.
At this year’s Los Angeles Summit, speakers will openly discuss some of the topics that are keeping CMOs and agency leaders up at night and will attempt to provide solutions through candid interactive discussions. Topics will include the use of VR in broadcast programming, a debate around if programmatic TV is dead or still very much alive, the changing look and feel of the ad-pod, ad-fraud, viewability, “attention as currency,” and many other topics from top brands and agency leaders.
They will also be hosting our first annual ABBI awards—the world’s first global awards celebrating the very best innovation in audience-based buying, addressable TV, programmatic and data-driven video success.
Some Panels of Note Include:
- Programmatic Video and TV, A Case Study
- What Is VR And How Are Brands and Broadcasters Using It?
- Who’s Watching Who? The Use of AI in TV and Video
For more information about GABBCON Los Angeles, click here.