The Festival of Media is approaching, taking place this year in Rome on May 7-9. This two-day conference will showcase the very latest in media thinking, with insights from the world’s most prominent brands, powerful media executives and pioneering innovators.
DataXu is hosting a workshop at the conference to help marketers understand how to successfully activate their data in real-time.
Date: Monday 8 May
Time: 12:20 – 13:05
How to successfully activate your data in real-time
The promise of data-driven, people-based marketing is not only possible but is now increasingly expected by consumers. While some brands have been successful at onboarding data management solutions and working with technology partners to utilise 3rd party and behavioural data for marketing, many are now realising that the real value lies in activating their own 1st party data in real-time. Mastering this challenge will be key to increasing your Marketing ROI and transforming simple customer transactions into lasting relationships. This session will help senior marketers to outline a framework to building a successful data activation strategy and outline some of the challenges that often need to be addressed along the way.
Please click below to arrange a meeting with a DataXu representative.