Festival of Media Global

As the only global event focused on media innovation, creativity and new forms of trading and partnership, FOMG 2014 will continue to bring the most senior delegation of brands, agencies and innovators – with a reinvigorating new format at the Rome Cavalieri, Italy, on 6-8 April 2014.

‘Marketing in the Age of the Customer: The Brand Trading Desk’ – Join Ben Jankowski, Group Head of Global Media at MasterCard and Mike Baker, Co-Founder & CEO at DataXu, for an interactive workshop on the MALTA stage at 1.25pm on Monday 7th April as they reveal initial results from a soon-to-be-released study conducted by Forrester Consulting and commissioned by DataXu. The global study explores the factors influencing brand adoption of a more hands-on approach to their programmatic buying.

After the workshop, Mike Baker, Co-Founder & CEO of DataXu is also participating in the “Getting with the brand programme” panel session on Monday, 7th April at 2.35pm on The Colosseum stage.